The UFC CEO is out to assert his dominance in his new venture.
Dana White has been making serious waves in the boxing world lately with Zuffa Boxing.
From signing Conor Benn to approaching the British Boxing Board of Control about recognising the newly created Zuffa belt in the UK.
The new promotion has wasted no time in asserting its ambitions.
With Benn becoming the latest high-profile addition to the roster, attention quickly shifted to where fans would be able to watch the British star in action.
Previously, Zuffa had only secured a long-term media rights agreement with Paramount+.
Which will serve as the exclusive home for 12 live boxing events per year across the United States, Canada, and Latin America.
However, the Dana White-led promotion has also been exploring a UK broadcast partnership, as it looks to quickly establish a foothold in one of boxing’s most lucrative markets.
According to our sources, Zuffa are now close to finalising a multi-fight agreement with Sky Sports.
This partnership is expected to give the new outfit immediate mainstream visibility across Britain.
Notably, Sky’s previous boxing partnership with Boxxer came to an end in 2025, thereby leaving a significant gap in the schedule and opening the door for another major promotion to step in.
As a result, that vacancy has created a prime opportunity – one that Zuffa appears well-positioned to capitalise on by securing a highly sought-after slot with one of the UK’s most influential sports broadcasters.
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