The rivals are burying the hatchet for the sake of the sport.
Eddie Hearn and Jake Paul have been embroiled in a verbal feud over recent years.
From lawsuits to back-and-forth exchanges on social media, the pair have rarely seen eye to eye.
That being said, the pair have worked together in the past, most notably on the three fights between Katie Taylor and Amanda Serrano.
Now, they have made a major move by announcing a strategic partnership they hope will create bigger and better opportunities for female fighters.
Why is this so significant?
Most Valuable Promotions, co-founded by Paul and Nakisa Bidarian, represents several of the world’s leading female fighters.
Its roster includes some of the biggest names in women’s boxing, including Serrano, Mikaela Mayer, Caroline Dubois, and Alycia Baumgardner.
Meanwhile, Matchroom is one of boxing’s leading promotional companies, with a major presence in the UK and United States.
Hearn has also guided the careers of two-weight undisputed champion Taylor and several other world champions.
The two companies have now joined forces in a long-term collaboration to help grow women’s boxing.
A statement from Paul and Bidarian said: “Historically, Matchroom played an instrumental role in elevating women’s boxing globally, and together we have an opportunity to create even bigger moments for the sport and the athletes driving it forward.
“This is about investing in the future of the sport and creating the premier destination for the world’s best female fighters.”
While Hearn said: “This is a partnership not many would have seen coming. But it is one that makes perfect sense.
“For a long time, Matchroom has singlehandedly carried the flag for women’s boxing. In recent years, MVP have done an incredible job too.
“For our female fighters to chase legacy and to fight the best, this new alliance is integral, and we are fully committed to working together with MVPW to continue to grow women’s boxing.”
Want to get the latest boxing news direct to your phone? Join our WhatsApp community by clicking here.
